F-Concept, Goa
F Concept
Area: 720 SqFt
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This vibrant fast fashion store from the House of Bharnes was our very first attempt at designing retail space. The space had a very tight Fit out period of just 1 month within which the store was conceptualised, detailed and executed. The brief for this multi designer store insisted on experimenting with creative racking systems to bring in the feel of High street retail. Splashes of mustard and indoor landscape make the space lively and affable to the young buyers. The bold stripped wallpaper and the exposed white brick wall adds a hint of quirkiness to the space. In order to optimise the use of the floor space, the entire carpet area of the store has been used for display and changing rooms, without providing a dedicated store area. Discreet storage systems concealed behind mirrors and mannequin pedestals are used to store the extra stock.
